The primary reason being the relevance of those Laws of Marketing even to this day’s business and hence, most of the marketers consider these laws as the fundamental laws of Marketing and apply them actively in their game plans.Įnter Digital Marketing, does anything change? The rise of companies like Google, Facebook, Skype and Whatsapp in the recent years have changed the dynamics of the market quite significantly. This book though 20 years old is still one of the most read books by Marketing professionals even today. ![]() Most of the marketers in today’s competitive world must have read the popular book by the renowned Marketing Consultants and Gurus ‘Al Ries and Jack Trout’.
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